Bill Borg

Chief Vision Officer

An entrepreneur, public speaker, and highly respected industry veteran, Bill has over 35 years experience in marketing and branding. Much of his career was spent working in the resort, planned, and senior living community industries in senior management, marketing, and consulting roles with many of the premier companies in the southeast.
Bill Joined Marriott Vacation Club in 1986 and served as Director of Sales Operations, and Regional sales trainer. Under his leadership at Marriott (1986-2000) the Hilton Head Island operation received three Resorts of the Year awards.

In 2001 Bill formed NOW! Inc., a consulting firm providing strategic sales and marketing services and turned key solutions for real estate communities.

In 2005, as an original partner, Bill helped form Private Mountain Communities in Asheville, NC, a real estate advisory service that provides consumers with an independent buyer’s resource representing the regions developments.

In 2010, based on the continued emphasis and a central belief in the power of story, Now!, Inc. was renamed Storypowered, a full service marketing and advertising agency.

Bill has built a reputation on his comprehensive understanding of sales and marketing and an acute ability to access a product or community’s attributes and distill it down to a core distinctive story and communications strategy.

Bill lives in Arden NC with his two daughters; Rebecca and Elizabeth. Bill enjoys fly fishing, hiking, photography, collecting art,writing and anything creative.