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Why Your Business Logo Matters More Than You Think

Let’s be real. Starting a business is no easy task. From a marketing standpoint, your company name, structure, and branding strategy are all essential to its survival. To this point, most seasoned marketers and businesspeople agree that it is crucial to approach each...

How to Create a Flawless Product Launch Strategy

Fanfare is the name of the game when it comes to having an impact with your product launch, but you will need a solid strategy in place to successfully reach your goals.  Here are a few factors to consider when planning a winning strategy for your upcoming product...

Why is Responsive Web Design So Important?

Business owners understand that the customer experience is an important part of making sales, eliciting positive reviews, and building a good reputation and a favorable brand image.  It’s not enough to spend money on marketing and branding – you have to deliver on...

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