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One of the many attractive features of Facebook Ads is built-in tracking opportunities. Here’s a few Facebook Ad metrics you should probably be tracking.

If you have yet to upgrade to responsive web design, you’re behind the times. Here’s a few things you need to know about website personalization best practices.

With so many choices for similar goods, it’s not always easy for consumers to separate the wheat from the chaff and find the best products to suit their needs. As a business, it’s your job not only to make the best products but to relate to consumers why they will...

Everyone likes to get something for nothing, which is why contests and giveaways tend to attract a lot of interest.  While you can always run such promotions through your website, you might get more attention if you host giveaways via social media channels, where it’s...

Product photography is among the most important factors in online sales, which is why you should make it a primary focus of online efforts.

Bad website design can cause all kinds of problems. For starters, it makes a bad impression with visitors. Here’s a few ways to improve the experience.

Here’s a few strategies you can employ to encourage sharing, reach a new audience, and snag followers on your social media accounts. Go to the next level.

One great way to attract customers in certain venues is with the use of attractive and compelling brochures. Nail down a design strategy with these steps.

With CSS upgrades, you can create, adjust, and update your website with relative ease. Here are just a few new features you’ll definitely want to understand.

In this new era of typeface reinvention, the old rules are being tossed out the window, including the exclusive use of sans-serif fonts. Here’s what’s new.

Fanfare is the name of the game when it comes to having an impact with your product launch, but you will need a solid strategy in place to successfully reach your goals. Here are a few factors to consider when planning a winning strategy for your upcoming product...

Social media is indisputably important when it comes to your branding and marketing strategy.  There’s just no denying the power of platforms like Facebook, Twitter, Instagram, and others to help you reach and engage a vast audience, gain followers, and forge lasting...