Where brands come to be filtered and refined, distilled down to their greatest potential.
(our creative lab!)
Perched on a hill in the old Blue Ridge Studios complex, flanked by Highland Brewing and Troy and Sons distillery, The Creative Distillery exists to bring ideas to life. Here, our brands are distilled with notes of originality, strategic story delivery, arresting undertones of wit and surprise, hints of cultural relevance with a smooth successful finish.
The disruption Herman Miller and his gang caused back in their day is the perfect backdrop to stimulate and encourage our brand of insanity. Our distillery pays homage to midcentury modern; Swan Chairs, Eames Rocker, Nelson Bubble Saucer chandelier (all in MOMA) and a massive original four piece, 1950’s Frank Sinatra series sofa. It is beyond cool.
The Ideation Room was designed from the ground up for charrettes, think tanks and brainstorm sessions. No artwork on the walls…no distractions. Whichever client the team is working on becomes the room’s decor. 65” flat screen, massive whiteboard, giant pegboards, red leather chairs all create a baseline for us to find our clients perfect pitch.