A Private Mountain Club
420% INCREASE IN MEMBERSHIP SALES!
Cracking The Code
A brand essence was presented to the board presenting our findings and the new direction for the brand, website, brand narrative, and communication strategy. Once the brand narrative and communication manifesto was approved, all touch points were recreated; collateral, websites, print media, social platforms and membership tour presentation, all rising to a fresh strategic message.
Website – 3
Photography – Video
Social Media Management
Agency of Record
Membership Sales Consulting
2016: Cullasaja Club achieved a 40% increase over 2015 and a 380% increase over 2014.
2017: Cullasaja Club continued to grow, beating out the previous years’ sales, with a 420% increase in sales over 2014.
Storypowered collaborated with Cullasaja Club to “crack the code”, realigning their brand authentically, helping the club rise to its full potential.