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In this new era of typeface reinvention, the old rules are being tossed out the window, including the exclusive use of sans-serif fonts. Here’s what’s new.

Fanfare is the name of the game when it comes to having an impact with your product launch, but you will need a solid strategy in place to successfully reach your goals. Here are a few factors to consider when planning a winning strategy for your upcoming product...

Social media is indisputably important when it comes to your branding and marketing strategy.  There’s just no denying the power of platforms like Facebook, Twitter, Instagram, and others to help you reach and engage a vast audience, gain followers, and forge lasting...

Business owners understand that the customer experience is an important part of making sales, eliciting positive reviews, and building a good reputation and a favorable brand image.  It’s not enough to spend money on marketing and branding – you have to deliver on...

If you want your products to fly off the shelves, you really need to put some thought into how consumers approach purchasing process and your product packaging.

To be successful, you need to create a thoughtful and comprehensive strategy designed to fuel long-term success. Here are just a few tips to get started.

The growth of digital communications has allowed businesses unparalleled opportunities to reach new audiences through marketing and social platforms – building followers, tracking customers, and connecting in meaningful and lasting ways.  Modern branding and marketing...

Although link building became something of a dirty word several years ago, with so many businesses abusing the practice with black hat tactics like linking schemes, link farming, and more, links are still a valuable way to increase online visibility, both with...

What can you do to build a brand that wins in competitive markets when creating the best goods at the lowest price just isn’t enough? Find out.

Color psychology can impact every level of visual branding, from your company logo, to the fonts and graphics you use on your website and in print ads.