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You might think the most important part of ensuring desired conversions with your website is bringing in targeted traffic, crafting a compelling messaging, or including prominent and convincing calls to action. While all of these approaches are sound, and you should definitely include them in your online marketing strategy, you also need to know that even seemingly inconsequential design elements like the colors you use could have an impact on how visitors perceive your content and the way they interact with your brand.

Color psychology can impact every level of visual branding, from your company logo, to the fonts and graphics you use on your website and in print ads. Color has a marked impact on how consumers react to your brand and your website. It can sway perceptions, elicit emotional responses, and act as a predictor of how visitors will behave when encountering your online content.

According to digital guru Neil Patel, “Color is 85% of the reason you purchased a specific product.” This is significant enough that you really need to make a point of learning about the psychology of color, if you have yet to do so. Or if you don’t have time to learn the ins and outs on your own, at least consider working with a qualified Asheville branding and marketing firm that has professional expertise in this area. What is the color psychology and how can you use it to convert visitors to your website?

What is the Color Psychology?

Color psychology is essentially the study of how different colors affect and determine human behavior. Have you ever wondered why Aleve tablets (and packaging, for that matter) are blue?  Most likely it’s not randomly based on the personal preference of the manufacturer. It’s probably because we psychologically associate the color blue with trust, dependability, and strength – all things we value in a pharmaceutical brand.

Have you noticed that the vast majority of cereal boxes have the color red prominently displayed somewhere on the packaging?  Brands like Cap’n Crunch, Fruity Pebbles, Lucky Charms, and Trix have red backgrounds, while others like Chex, Pops, and any Kellogg’s cereals use red lettering.  Special K Red Berries has both a red background and red lettering. This is because the color red has been found to stimulate appetite. If you’re hungry, you’re a lot more likely to impulse buy cereal, or at least reach for the products in red packaging.

How Does It Relate to Marketing and Branding?

In order to understand how your branding services agency is most likely to utilize color psychology on your behalf, you need to have a basic understanding of what different colors convey. We’ve already covered blue, but what reactions do other colors tend to elicit?  Red, in addition to making you hungry, conveys a sense of excitement and youth. Orange is associated with friendliness and cheer; yellow equates to optimism, hope, and warmth; green is linked to health and growth; purple is considered creative and wise; and white, black, or gray tones convey calm and neutrality.

When it comes to working with your Asheville internet marketing firm to create a sound strategy for your website, you’ll need to consider not only which colors you include, but what they say about your brand and your products, how they speak to your target audience, and what emotional responses they elicit, as well as how emotions can help you to boost specific conversions.

How Can a Qualified Asheville Internet Marketing Firm Help?

Convert More Customers with Color Psychology for Your WebsiteCan color be used to make people feel a sense of FOMO that compels them to complete a purchase?  Probably not on its own, but when paired with the right written content and imaging, it can make your messaging significantly more compelling.

While you know your brand and your products/services inside and out, chances are you’re neither an expert in marketing nor color psychology. A qualified branding services agency can help you by understanding your company, your brand, and your goals and then working with you to develop a strategy for web design that incorporates the tenets of color psychology.

It’s not just about choosing the right colors, but using them appropriately, in the right places and in the right ways, to elicit specific reactions and behaviors. You want to tell a story about your brand that engages customers and compels conversions, and this requires a complex collaboration between the content of your messaging and the system of delivery.

With the expertise of a reputable and reliable Asheville branding and marketing partner like Storypowered on your side, you’ll get the full-service branding, web design, and marketing guidance and support you need to solidify your online strategy, as well as set and attain realistic conversion goals.