Website Personalization Best Practices

Website Personalization Best Practices

There’s always a fine line between adding an appreciated personal touch to the browsing and shopping experience and coming across like a creepy stalker. Just because you’re operating in the online arena doesn’t mean you can afford to neglect personalization efforts,...
The Importance of Product Photography in E-Commerce

The Importance of Product Photography in E-Commerce

With so many choices for similar goods, it’s not always easy for consumers to separate the wheat from the chaff and find the best products to suit their needs. As a business, it’s your job not only to make the best products but to relate to consumers why they will...
Increase Engagement with Social Media Giveaways

Increase Engagement with Social Media Giveaways

Everyone likes to get something for nothing, which is why contests and giveaways tend to attract a lot of interest.  While you can always run such promotions through your website, you might get more attention if you host giveaways via social media channels, where it’s...
How Important is Product Photography in E-Commerce?

How Important is Product Photography in E-Commerce?

Humans rely heavily on their sense of sight to collect information about the world around them. Historically, this has helped us to navigate a dangerous world and avoid a wide variety of life-threatening perils. As a species that is largely devoid of personal...