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Our Brand Positioning Agency

Our team will work closely with you to evaluate the effectiveness of your current branding and strategies, taking a deep dive into what people expect and need from your brand. If we can get consumers to think of you first, then you are on your way to success.

Using the Right Branding Strategy

The intention behind brand positioning is earning the interest of your customers. Our team will listen carefully to understand you, your mission and goals. We evaluate your existing brand, your customers, your competitors, and your efforts to communicate your message. Through research, planning, and audience segmenting we identify your company’s most valid claim, most differentiating claim, and your company’s most motivating claim. Then we guide you, make recommendations, helping you reposition your brand and story to deliver your brand benefits to your customers strategically, authentically and with style.

  • Brand Audit
  • Charrettes
  • Positioning
  • Brand Platform
  • Naming - Tagline
  • Identity/Narratve
  • Brand Standards

Our Brand Positioning Strategy Includes:

  • A brand audit helps us determine the current state of your brand
  • Evaluate your competition’s brand positioning
  • Research to identify your points of differentiation through our Brand Process
  • Develop your brand platform creating your guiding light moving forward
Our Work

Finding Your Voice

At Storypowered, as a brand positioning agency, through a disciplined methodology, we will help you identify your authentic voice, strategic story and unique value. Through our brand process, we identify your strategic story and core messaging, brand differentiation, brand pillars, and targeted markets.

Ready to Reposition Your Brand?

If you have questions about our brand positioning strategy, please contact us for more information. Initiate an effective positioning strategy for your company, call us at 828-450-2551.

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Storypowered, Inc

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FAQs

Why digital marketing is important for branding?

Digital marketing allows a business of any size to have access to a global market. Creating uniform, consistent, and effective digital marketing establishes the brand and sets the quality of the experience with the target consumer.

How does digital marketing and branding connect?

Digital marketing and branding are highly effective ways to develop recognition for your brand and to develop the business as an authority online in your given industry and sector. Digital marketing using your unique brand is essential in building the company’s online reputation.

How important is digital marketing for branding?

Digital marketing is a central part of effective branding. This is more important than ever with consumers, including B2B customers, increasingly moving to online and mobile searches to find information.

What are the best ways of doing branding using digital marketing?

Developing a story and a unique value for your business and sharing it through digital marketing on the most relevant platforms is a highly effective way of building a brand. This process should be consistent, engaging, and authentic.

How do digital marketing agencies track the success of brand building?

Analytics and metrics are used to track all aspects of a branding campaign. These metrics include reporting on responses from different platforms, conversions, brand recognition, and the development of leads and increased sales.

What is the process of brand reputation management in digital marketing?

Brand reputation management is used to align how the public sees your business by developing a positive story and branding message. It is a key part of building customer loyalty, confidence, and positive recognition of the business both online and offline.

Explore Other Services We Offer

Brand Strategy

Brand Strategy

What makes you so special? That’s what we’ll figure out, creating your strongest, clearest, most captivating voice.

Creative

Creative

Design is a potent strategic tool. We fully express your messaging with stunning creative execution that gets attention.

Web Design

Web Design

Your website is your online storefront to the world. We design beautiful platforms that drive measurable success.

Integrated Marketing

Integrated Marketing

Incorporating a data-driven 360-degree approach we develop a marketing plan to achieve your goals.

Photo & Video

Photo & Video

With an in-house studio, your story comes to life with authentic photography and video, critical to success.

Social Media

Social Media

Being antisocial is no longer a risk you can take. We create communications that bring together you and your customers.

Find us in Asheville, NC

Storypowered