Marriott Vacation Club
A Global Vacation Ownership Company
A new story for a new day
Secondly, the buy-in of the global sales force. The brand narrative and new story needed to be strategically communicated to them giving them the tools they needed to plug into their presentations.
Third, MVCI sales galleries worldwide would need to be updated to communicate the new story.
Last, the new story had to set well with stockholders and Wall Street.