Marketing To Seniors
The experience we bring from Destination and Luxury Real Estate branding and marketing enables us to look at a Senior Living community with a fresh set of eyes. Helping create occupancy solutions to the challenging realities in the CCRC world through fresh creative ideas has become an exciting core competency. In marketing to seniors, we challenge the norm, but in doing so have helped communities rise to their brand potential and stand out evocatively against their competition.
We challenge the norm
From Independent and Assisted Living models to Continuing Care Retirement Communities and Adult Daycare, Storypowered understands the changing complexities and special niche of Senior Living communities and marketing to Baby Boomers.
Often, we are asked to conduct a comprehensive assessment of a community’s current brand, core story and narrative. We work well partnering with an in-house marketing department’s efforts to provide additional creative support, and/or, an outside consulting firm responsible for sales and marketing.