Marketing to Seniors
The experience we bring from Destination and Luxury Real Estate branding and marketing enables us to look at a Senior Living community with a fresh set of eyes. Helping create occupancy solutions to the challenging realities in the CCRC world through fresh creative ideas has become an exciting core competency. In marketing to seniors, we challenge the norm, but in doing so have helped communities rise to their brand potential and stand out evocatively against their competition.
We Challenge the Norm
From Independent and Assisted Living models to Continuing Care Retirement Communities and Adult Daycare, Storypowered understands the changing complexities and special niche of Senior Living communities and marketing to Baby Boomers.
Often, we are asked to conduct a comprehensive assessment of a community’s current brand, core story and narrative. We work well partnering with an in-house marketing department’s efforts to provide additional creative support, and/or, an outside consulting firm responsible for sales and marketing.
Finding Your Voice
At Storypowered, as a brand positioning agency, through a disciplined methodology, we will help you identify your authentic voice, strategic story and unique value. Through our brand process, we identify your strategic story and core messaging, brand differentiation, brand pillars, and targeted markets.
Explore Other Services We Offer
What makes you so special? That’s what we’ll figure out, creating your strongest, clearest, most captivating voice.
Design is a potent strategic tool. We fully express your messaging with stunning creative execution that gets attention.
Your website is your online storefront to the world. We design beautiful platforms that drive measurable success.
Incorporating a data-driven 360-degree approach we develop a marketing plan to achieve your goals.
Photo & Video
With an in-house studio, your story comes to life with authentic photography and video, critical to success.
Being antisocial is no longer a risk you can take. We create communications that bring together you and your customers.