A loyal customer advocate, marketing entrepreneur, data analyst and customer service expert, Todd has more than 25 years of marketing, branding and sales expertise. His vision for consumer trends and brand distinction lend incredible power to the story-telling team.
The focus of Todd Aaronson’s approach is service oriented based upon his extensive hospitality background with Ritz-Carlton, Fairmont, Rosewood and Starwood hotel companies. As a marketing director he led teams into double digit sales growth and more importantly, double digit profitability.
Understanding consumer markets, what turns people on and off, has been a standard for Todd. His work at hospitality projects in Laguna Beach, Napa Valley, San Francisco, Dallas, Hilton Head Island, New York metro and Los Angeles all found success with growth in market share, rate and new customer acquisition.
After working with Exceptional Marketing Group, Now! Inc, and Republic Marketing (all service oriented marketing agencies) Todd pursued his passion with non-profit marketing and revenue acquisition at DirectLine Technologies, a non-profit industry leader. Here he honed his skills with assisting non-profits increase both revenue and participation through his deep understanding of donor and member engagement.
In 2014 Todd joined forces with his favorite storyteller, Bill Borg, at StoryPowered. Todd’s role with the firm is new customer acquisition, marketing and development of the non-profit segment of the firm.
Todd lives in northern California with his wife and children. Todd is an avid cyclist, fly fisherman, hiker, writer, music lover, single malt enthusiast and fan of his family’s endeavors.
Partial List of Experience by Segment
University Annual Funds
Hotels & Resorts
Association Event Marketing
Annual Fund Development