Google AdWords, Yahoo & Bing
Find your way to the top of page one on Google search! Pay Per Click Advertising (PPC) can produce some of the highest return on investment in digital marketing we have ever seen. We customize powerful strategic campaigns and engaging content that provide the best results for your business objectives.
Paid Search Advertising / Google Ads
Receive immediate and specific search term traffic with search engine marketing ads. 75% of the world uses Google as a search engine. Google Ads (PPC) is the advertising platform for Google. Our Digital Advertising methodology and paid search advertising, along with SEO are tactical approaches for companies to gain position and visibility in a competitive online marketplace.
Pay To Play
Google Ads allows you to “pay-to-play, bidding on targeted keywords and create digital ads around targeted keywords using the Keyword strategy from your website. Storypowered creates an SEO Blueprint which is utilized as part of your Adwords strategy. The goal is to get your Google ad at the top of Google when someone is searching for what you have to sell. Many factors influence the monthly spend, which varies based on your campaign settings, the competitiveness of your industry, and local versus regional, national, and international.
Paid Search Strategy
With Storypowered’s proven digital strategy, our team manages real-time bidding on the Google platform in order to drive the most qualified traffic to your site. Through keyword research, SEO Blueprinting, and targeted selection analysis, to geo-targeting and campaign set-up, and real-time daily management, we create more visibility. We focus on Google Ads, Yahoo’s Search Performance & Bing Search. Activity precedes sales.
Social media advertising allows us to extend your reach strategically on social media platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube.
Digital ads are created around targeted keywords and articulate the value, advantage, and differentiators of your business. We customize powerful strategic campaigns that provide the best results.
- Keyword Research & Selection
- Ad concept and design
- Conversion Tracking
- Landing Page Testing
- A/B Testing
- Performing Keywords Optimization
- Detailed Reporting
We move website traffic further through the sales funnel with a retargeting strategy. We target people who found your website or landing page relevant but were not ready to convert ‘in the moment’. Ad extension code is implemented in the back of your website to further increase the conversion rate and drive cost-per-click down. We continue to retarget these relevant users with Google ads and on social platforms with Facebook Ads using the same campaigns. This is a great way to stay top of mind with potential prospects. Bottom-line, anyone that visits your website will be retargeted, showing up on a Google search and in their personal Facebook feed as sponsored posts. Over time, this can be a powerful game changer.
Ready To Turn The Traffic On?
Storypowered, as a PPC and Digital Marketing Agency, through a disciplined methodology, will customize your paid search strategy around your budget, goals, and objectives, using the latest digital tools and years of expertise. Paid search advertising, along with up-to-date website SEO, is critical to your ability to compete, be found online, drive web traffic and achieve sustained growth.
If you would like to find out more about how our Paid Search Strategies can help your organization, please reach out to us. Initiate and deploy an effective paid search strategy for your company today, call us at 828-450-2551.