by Keri Wimer | Dec 23, 2019 | Blog
One of the many attractive features of Facebook Ads is that you have a ton of built-in tracking opportunities, which allows you to monitor dozens of metrics in order to tweak your campaigns and get the most bang for your buck. Of course, this is a double-edged sword,...
by Keri Wimer | Nov 23, 2019 | Blog
There’s always a fine line between adding an appreciated personal touch to the browsing and shopping experience and coming across like a creepy stalker. Just because you’re operating in the online arena doesn’t mean you can afford to neglect personalization efforts,...
by Keri Wimer | Oct 23, 2019 | Blog
With so many choices for similar goods, it’s not always easy for consumers to separate the wheat from the chaff and find the best products to suit their needs. As a business, it’s your job not only to make the best products but to relate to consumers why they will...
by Keri Wimer | Sep 23, 2019 | Blog
Everyone likes to get something for nothing, which is why contests and giveaways tend to attract a lot of interest. While you can always run such promotions through your website, you might get more attention if you host giveaways via social media channels, where...
by Keri Wimer | Aug 20, 2019 | Blog
Humans rely heavily on their sense of sight to collect information about the world around them. Historically, this has helped us to navigate a dangerous world and avoid a wide variety of life-threatening perils. As a species that is largely devoid of personal...
