by Keri Wimer | Nov 1, 2018 | Blog
You engage in branding as a means of telling consumers what your business is about, including not only what you’re selling, but also your core values and what you stand for. Consumers can buy any number of products, but they stick with known brands because of the...
by Keri Wimer | Oct 16, 2018 | Blog
With the advent of the internet, it seemed that even small businesses had equal opportunity to reach new markets, raise awareness, and expand beyond their wildest dreams. Of course, the flipside of that equation is that every other business has the same...
by Keri Wimer | Oct 1, 2018 | Blog
You might think the most important part of ensuring desired conversions with your website is bringing in targeted traffic, crafting a compelling messaging, or including prominent and convincing calls to action. While all of these approaches are sound, and you should...