How and Why You Should Perform a Brand Audit

How and Why You Should Perform a Brand Audit

You engage in branding as a means of telling consumers what your business is about, including not only what you’re selling, but also your core values and what you stand for. Consumers can buy any number of products, but they stick with known brands because of the...
How Brands Can Win in Competitive Markets

How Brands Can Win in Competitive Markets

With the advent of the internet, it seemed that even small businesses had equal opportunity to reach new markets, raise awareness, and expand beyond their wildest dreams.  Of course, the flipside of that equation is that every other business has the same...