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Bill Borg will lead a group of brand specialists at the third annual Asheville Land Development Conference held February 24th, 2012 at the Biltmore DoubleTree hotel in Asheville, North Carolina. The session will focus on brand and rebrand strategies with case studies and practical advice form some of the Southeasts top agency owners. The ALDC event will comprised a series of sessions and a trade show.  The primary purpose of the ALDC is to act as an educational platform to share practical and useful information among real estate developers, sales and marketing professionals, and supporting industries.