by Keri Wimer | Nov 1, 2018 | Blog
How and Why to Conduct a Comprehensive Brand AuditYou engage in branding as a means of telling consumers what your business is about, including not only what you’re selling, but also your core values and what you stand for. Consumers can buy any number of products,...
by Keri Wimer | Oct 16, 2018 | Blog
How Brands Can Win in Competitive MarketsWith the advent of the internet, it seemed that even small businesses had equal opportunity to reach new markets, raise awareness, and expand beyond their wildest dreams. Of course, the flipside of that equation is that every...
by Keri Wimer | Oct 1, 2018 | Blog
Convert More Customers with Color Psychology You might think the most important part of ensuring desired conversions with your website is bringing in targeted traffic, crafting a compelling messaging, or including prominent and convincing calls to action. While all of...
by Bill Borg | Sep 10, 2018 | Blog, StoryPowered News
Let’s face it: There are a lot of brands out there. Tons. Gobs. Heaps. Oodles even. As of this year, there are more than 30 million small businesses in the US, plus countless larger companies. It’s a congested, and noisy, marketplace. Of course, you aren’t in...
by Bill Borg | Aug 31, 2018 | Blog, StoryPowered News
The Awesome Responsibility of BrandingIn our last post, we shared a little bit about Storypowered’s unique approach, the way in which we help our clients uncover their brand stories. And that got our team thinking about the trust that our clients place in us as their...
by Bill Borg | Jul 27, 2018 | Blog, StoryPowered News
Purposeful Branding = Powerful BrandingYou’re busy. You spend your days running a company or building a new business—and wearing every hat on the rack in the process. You know that branding is important, but you’re so crunched for time that you’re tempted to take the...
