Let’s be real. Starting a business is no easy task. From a marketing standpoint, your company name, structure, and branding strategy are all essential to its survival. To this point, most seasoned marketers and businesspeople agree that it is crucial to approach each of these areas with caution, as one mistake could easily lead to disaster.
Of the subjects previously mentioned, the most important for our purposes is branding. Along with your company logo, your brand is the first thing customers will see when they interact with your business. As such, you want to ensure it creates a positive first impression. To that point, several recent marketing studies have concluded that a company logo is one of the primary factors consumers take into account when deciding whether to interact with a business.
Consider the logos of some of your favorite brands—do you notice any commonalities? For example, note the similarities between fast food company logos. Most of them have rounded shapes and utilize similar color palettes. That’s because there are a few proven ways a well-conceived branding strategy can draw people in. Here are some of them.
Your Logo Makes An Impression And Tells Your Brand’s Story
Think back to your favorite logos, are any of them expository? It’s probably safe to say that they tell a story without using any words at all. To that effect, your target audience is more than likely adept at discerning professionally designed logos from cheaply designed ones.
From a psychological standpoint, people are more likely to remember things they see as opposed to things they hear. This is yet another reason why you want to ensure your logo is the perfect portrayal of your brand, products, and services. Any Asheville branding and marketing agency would agree that failing to keep your customers engaged on a visual level is akin to shooting yourself in the foot.
Several studies have concluded that people associate circular shapes with comfort and angular shapes with sturdiness. Researchers have since discovered that these can serve to guide people subconsciously towards certain products. Additionally, they fundamentally shape how people conceive of your company, even if your company’s logo is obscure or not present at all. That’s because the shape creates an association in a consumer’s mind before they have the chance to think about it. This, in turn, affects how they consciously feel about your brand and products.
All of this goes to say that design is one of the best tools in your arsenal. For this reason, it is imperative to take the time to focus on developing an effective logo that adequately represents your brand while simultaneously capturing the attention of prospective customers. As mentioned earlier, turn your focus to communicating without words and conveying your brand identity using shapes and colors, and the rest will follow.
Your Logo Will Be Widespread
Naturally, your logo will be on everything related to your brand, including your products, website, business cards, invoices, newsletters, and of course… social media. If the logo is not memorable then you will fail to capture engagement through any of these channels, so do not be afraid to be methodical and try out different ideas to see which ones people vibe with the most. More importantly, do not allow yourself to succumb to external pressure and rush the process. Doing so will only cause you more problems down the line.
This is only a small window into why your logo matters more than you think. Numerous psychological and marketing studies delve into the nitty-gritty and get much more specific, so they are worth checking out. Just remember not to shortchange the design process in the hopes of launching sooner. Instead, put some critical thought into how you would like to be perceived by consumers and competitors alike. Taking the time to craft something as inspirational as it is eye-catching is a surefire way to get your business the attention it deserves.
Consider Hiring A Branding Services Agency
Need a hand with transforming your brand? Consider hiring a branding services agency. These services specialize in cultivating, launching, and rebranding. Their primary role is to build and manage your branding strategy, including providing support for all forms of promotion.
When it comes to Asheville branding and marketing services, there is one agency that stands heads and shoulders above the rest. Storypowered is Asheville’s premiere branding services agency. They have spent nearly twenty years inscribing their name into the Asheville internet marketing hall of fame and are more than ready to help you achieve the outcome you desire.
When it comes to telling your brand’s story, remember that as far as Asheville internet marketing is concerned, Storypowered’s dynamic team is second to none. Give them a call or send them an email and get your brand the recognition it deserves.